AppNeta | The Path

Three ways MSPs can drive recurring revenue with continuous network performance monitoring

Posted on: August 29, 2011

Today’s business services are increasingly dependent on predictable network performance and availability. At the same time, changes to network infrastructure  – such as the addition of IP-based services like VoIP, video conferencing and Software-as-a-Service (SaaS); the proliferation of Wi-Fi-connected devices; unmanaged elements such as streaming audio– all mean that performance requirements for your customers’ critical applications demand a much higher level of service delivery and quality assurance.

Recurring-RevenueFor MSPs, your ability to provide continuous insight into customers’ dynamic network infrastructure is critical to delivering your existing services and ensuring a quick, effective response to customer performance problems. Some key elements to assuring performance for your customers’ networks and building your business at the same time include:

— Providing monthly reporting and immediate performance alerts when issues arise.

— Differentiating your business by moving from a traditional, break-fix engagement model based on remediating failures to a proactive, strategic service tailored to customer needs.

— Reducing trouble tickets;  eliminating truck rolls and on-site engineers

How can your business transition from break-fix troubleshooting to continuously and proactively managing your customers’ network infrastructure?

PathView Cloud offers remote site network and application performance monitoring that delivers exceptional network insight, alerts, reporting and troubleshooting, from one integrated network performance management solution.

Here are three easy ways MSPs can use PathView Cloud to get started with new remote, continuous network performance monitoring services:

#1: Network health assessments

Proactive network assessments are a great way to highlight network issues, while showing your customers the value of continuous network performance monitoring. PathView Cloud lets you deliver not only comprehensive, point-in-time assessment reports, but also continuous assessments over a business cycle (e.g., seven to fourteen days). This information can lead directly to a managed services discussion.

#2: “Top talker” reporting at remote sites

Who is doing what on your customer’s network? PathView Cloud enables you to give customers periodic (e.g., monthly) net flow reports that deliver valuable insight into who and what is consuming network bandwidth. Like a network assessment, this information can illuminate network issues while also presenting an ideal opportunity to discuss managed service options.

#3: Cloud services readiness assessment

Assessing a customer network’s readiness for cloud services is a simple undertaking with PathView Cloud. AppNeta recommends running such assessments for seven days to capture a full business cycle. A pre-deployment assessment can save your customers significant time and money by providing a holistic view of their network’s ability to handle additional traffic, as well as identifying ongoing and  transient network issues. It also facilitates a discussion of the value of continuous monitoring services post-deployment to validate and ensure compliance with SLAs.

More and more MSPs are using PathView Cloud to realize ongoing revenue streams from unmatched remote site performance visibility and continuous network assessment offerings.  Check out the live PathView Cloud demo, or try PathView Cloud on your network today with a free 14-day trial!


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2 Responses to "Three ways MSPs can drive recurring revenue with continuous network performance monitoring"

Well written article… I think all MSP’s would be well served in doing more due diligence before offering MSP services to a client. Thanks for sharing

Thanks Steve, exactly our recommendation. Whats more, committing to due diligence will lend greater credibility to MSPs. They can’t afford to bypass the proactive route due to the implications and costs of unexpected but avoidable bumps of poor service down the road. Or worse, losing customers who entrusted them with their business critical applications.

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